Artificial intelligence

Artificial intelligence in hearing aids

Our first AI-powered hearing aid learns from your surroundings and adapts in real time for clearer, more personalized sound.
Advanced noise filtering
The device uses intelligent algorithms to identify and suppress disruptive background noises.
Automatic sound adaptation
The hearing aid dynamically modifies sound levels to suit your environment, offering seamless optimal hearing comfort.
Intelligent microphones and ad
Intelligent microphones and advanced algorithms enhance voices, making speech clearer and easier to understand.

Our first product powered by AI

Our AI-powered hearing aid constantly analyzes the surrounding environment to improve your hearing experience.

Advanced background noise analysis

Analyzes background noises like traffic, buzz or sudden sounds, automatically reducing them to highlight what matters

Real-time sound adjustment

The device adapts to every context without any manual adjustments, always providing a comfortable listening experience

Enhanced speech recognition

By focusing on voice signals and minimizing distractions, the device improves understanding in complex auditory settings

Discover the revolution in hearing with new artificial intelligence technology

A new era of intelligent hearing

Artificial intelligence is transforming the way we experience sound. Our latest generation of hearing aids doesn't just amplify — it understands. By analyzing millions of sound parameters and speech patterns, the device adapts instantly to your environment, filtering background noise, enhancing voices, and ensuring a more natural and effortless listening experience. Whether you're at home, at work, or in a crowded place, intelligent hearing means you always stay connected to what matters most.

Not sure which hearing aid is right for you?
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Product highlights

Automatic sound adaptation

AI-powered

Advanced noise filtering

Our first product powered by AI

Discover the advanced technical features behind our first AI-powered hearing aid: fom real-time sound processing to intelligent voice enhancement.
Noise control
Water resistant
Maximum discretion
Adaptive directionality
Bluetooth connectivity
Environmental management

Discover Amplifon hearing aids

Going for a run, watching a movie, having dinner with friends, traveling: at Amplifon you can find the hearing aids that best suit your lifestyle. 
RIC
5
RIC
5

ampli-mini AI

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ITE
4.7
ITE
4.7

ampli-mini 5D

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BTE
4.5
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4.5

ampli-power 6G

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What are AI Hearing Aids and How Do They Work?

Artificial Intelligence (AI) is revolutionising hearing aids around the world, making them smarter and easier to use than ever before.

  • AI hearing aids use intelligent algorithms to automatically distinguish speech from background noise and improve the clarity of conversations.
  • You can now get AI-powered hearing aids from leading manufacturers through New Zealand audiologists.
Hearing specialist talk Speak with a Bay Audiology specialist about AI hearing aids Book now

What are AI hearing aids?

AI hearing aids use artificial intelligence to create a more accurate and natural hearing experience. Unlike older analogue hearing aids, which amplify all sounds equally, AI hearing aids build on the capabilities of digital hearing aids. While digital hearing aids allow selective sound amplification, AI hearing aids go further by intelligently distinguishing between different types of sounds, like speech and background noise, and adapting their output in real time for enhanced clarity and comfort.

Did you know?
AI hearing aids process environmental sounds in real-time

Central to this technology are machine-learning algorithms, which help the hearing aids ‘learn’ user preferences over time. Deep neural networks – highly complex systems inspired by the human brain – help identify and prioritise speech, music, ambient sounds and more. The result? Much clearer conversations and less interference from unwanted noise. AI hearing aids process environmental sounds in real-time, which means they automatically adjust settings to suit your location or activity without any manual input.

Where to buy AI hearing aids?

In New Zealand, you can purchase AI hearing aids from qualified audiologists like Bay Audiology. Leading manufacturers have integrated the smart functionality into modern devices that are not only discreet but also intuitive and powerful. Bay Audiology can provide you with this cutting-edge technology. We’re helping Kiwis improve their quality of life with more responsive and intelligent products.

Benefits of AI hearing aids

One of the biggest advantages of AI hearing aids is their superior speech clarity in noisy environments. Because these devices are trained on vast audio data, they can recognise speech patterns and cut down on distracting background sounds, whether you’re in a crowded café or at a rowdy family gathering.

AI hearing aids also greatly reduce listening effort. ‘Listening effort’ is the mental strain people with hearing loss tend to experience when trying to follow conversations, especially in challenging sound environments. AI hearing aids ease this burden by automatically filtering out and enhancing the sounds that matter, such as voices, while suppressing less-relevant noises. You’ll get to enjoy a more relaxed hearing experience with less fatigue at the end of the day.

Another standout feature is automatic environmental adaptation. AI devices continually analyse your environment, detecting changes like moving from indoors to outdoors, and adjust accordingly.

Some AI hearing aids go even further by incorporating motion sensors and connectivity features. They can track your physical activity or detect falls (in select models), and some pair with smartphones for direct audio streaming or integration with virtual assistants like Siri and Alexa.

All of these benefits add up to a more intuitive and comfortable hearing experience, helping you stay connected and confident in any situation.

How AI hearing aids work

AI hearing aids use a smart five-step process to help you hear more clearly and naturally:

Sound capture

Microphones built into the hearing aid capture sounds from various directions. Having a wide field of input means the device can collect detailed audio data from your environment.

Digital processing

The incoming sound is analysed using AI algorithms, which evaluate the quality, type and direction of the sound. This helps to determine the most important audio signals.

Sound classification

The hearing aid separates sounds into distinct categories (e.g. speech, music, wind, general noise) to enable the device to separate relevant sounds from distractions.

Real-time optimisation

Based on the classification, your device will make real-time adjustments. For example, it might boost speech while cutting down the background chatter or wind noise. It does this all without requiring input from you, the user.

Personalised output

Finally, the processed sound is delivered based on your hearing profile to give you optimal clarity and volume for your preferences.

AI hearing aids available in New Zealand

Bay Audiology offers a large selection of AI-powered hearing aids, including the new ampli-mini AI hearing aid – a discreet and intelligent solution that adapts in real time to your surrounding environment. All our AI-powered devices combine cutting-edge technology with comfortable and compact designs, making them perfect for daily wear.

All AI hearing aids at Bay Audiology include expert fitting, adjustments and after-care services. Our after-care program includes regular maintenance and repairs from our qualified audiologists.

Eligible clients may also receive financing support through ACC, which is helping to bring this incredible technology to more people. Find your nearest Bay Audiology clinic to learn more about AI hearing aids and whether they’re the right fit for you.

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Frequently asked questions

Curious about hearing aids or how to get started? Here are some of the most common questions we receive. Explore each section to find the answers you need and feel more confident in your next step.

What makes an AI-powered hearing aid different from a traditional one?

AI-powered hearing aids don’t just amplify sound — they analyze and interpret your surroundings in real time, automatically adjusting settings for optimal clarity, especially in complex or noisy environments.

Can AI hearing aids reduce background noise?

Yes. Thanks to advanced noise filtering algorithms, these devices can identify and suppress background sounds like traffic or crowd noise, allowing speech and important sounds to come through more clearly.

Do I need to manually adjust the settings?

No manual adjustments are needed. The AI continuously adapts to your environment — from quiet rooms to busy streets — ensuring seamless and effortless hearing throughout the day.

Are AI hearing aids comfortable to wear all day?

Absolutely. Designed with ergonomics in mind, AI-powered hearing aids are compact, discreet, and shaped to provide a secure, comfortable fit for extended daily use.

How does AI improve speech understanding?

By using smart microphones and analyzing millions of sound parameters, the device enhances speech clarity, even in motion or group conversations, reducing listening effort and improving communication.

Are AI hearing aids difficult to use?

Not at all. AI hearing aids are highly intuitive and user-friendly. They automatically adjust to different sound environments and only require minimal manual input. After an initial fitting and setup with your audiologist, the device learns from your preferences and operates quietly in the background so that you can get on with your day.

Do AI hearing aids cost more than traditional hearing aids?

While AI hearing aids cost a bit more upfront, most users find the benefits far outweigh the difference in price. Features like automatic environmental adjustments, fuller speech clarity and less listening fatigue can greatly improve your quality of life. If cost is a concern, Bay Audiology has financing options and funding support for those who are eligible.

Can I turn off the AI features?

AI features are built into the core processing of the hearing aid and are what make the device so powerful. But some hearing aids do have settings where users can switch between manual and automatic modes or adjust specific sound settings using their smartphone app. Your Bay Audiology clinician will walk you through how to personalise your device to best suit your needs. You can also take advantage of our after-care services to get help fine-tuning your device.

How do I know if AI hearing aids are right for me?

Our audiologists will evaluate your hearing profile and preferences to recommend the best device for your needs. AI hearing aids are great for people who spend time in varied environments or struggle with speech clarity in noisy settings. Use our store locator to find a clinic near you and book an appointment online.

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